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$0
Capital investment required from you
100%
Your brand, your beans, your identity
0
Operational risk on your end

How It Works

A Seamless Turnkey Experience

We handle everything on the operational side. You simply show up with your beans and branding.

01

You supply the beans & branding

Your roast, your cups, your identity. We run the cart completely under your flag.

02

We bring everything else

Fully equipped espresso cart, professional barista, setup and breakdown — all included.

03

We find the right location together

Farmers markets, brand activations, neighborhoods you want to reach. We plan the pop-up together.

04

You grow without the overhead

New customers, new revenue, zero capital spend. Recurring pop-ups build real brand presence.

The Partnership

What You Bring &
What We Bring

Your Café Provides
  • Your coffee beans & roast profile
  • Branded cups, sleeves & packaging
  • Your menu selections & pricing
  • Your logo & brand identity on the cart
  • Point of sale / payment processing
Westward Provides
  • Fully equipped espresso cart
  • Professional barista
  • Setup, operation & full breakdown
  • All equipment, tools & consumables
  • Location scouting & logistics support

Partnership Models

Three Ways to Work Together

Start small and scale. No long-term commitment required to get started.

Simple & Flexible

Day Rate

Simple & Flexible

$600 – $900

Per pop-up day

  • Full day of operation (up to 6 hrs)
  • Cart, barista & all equipment
  • Up to 120 drinks served
  • Setup & full breakdown
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Best Value

Monthly Retainer

Ongoing partnership

$2,000 – $3,500

Per month

  • 4–6 pop-up days per month
  • Priority scheduling & planning
  • Discounted per-event rate
  • Dedicated partnership support
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* All models include: setup & breakdown · professional barista · all equipment & consumables · logistics coordination

Why Westward

What Makes Us the Right Partner

Owner-operated

Christina runs every pop-up personally. You're not getting a hired hand — you're getting the founder. That means consistency, care, and accountability every time.

Community-first mission

Westward exists to build real in-person connection. That aligns with what great independent cafés are already doing — we're a natural extension of your values.

Fully invested equipment

A purpose-built espresso cart means professional results every time. No compromises, no makeshift setups — your brand is represented at the level it deserves.

Flexible & low-risk

Three partnership models mean you can start small and scale. No long-term commitment required to get started — try a single pop-up and see how it feels.

Ready to go Westward with your brand?

We'd love to learn more about your café and build a pop-up partnership that puts your brand exactly where your next customer is waiting.

Get in touch